About

 

Panic, confusion and imposter syndrome be gone because the badass principle is all about giving you the tips, tools and confidence to break through all life’s boundaries by becoming the badass boss of your life.

THE BADASS PRINCIPLE IS RUN BY NATALIE CAMPBELL, ONE THIRD of THE 'badass women's HOUR' SQUAD.

BADASS WOMEN'S HOUR WAS CREATED TO START THE CONVERSATION WITH WOMEN ALL OVER THE UK AND THE BADASS PRINCIPLE GIVES WOMEN THE TOOLS TO ACTUALLY MAKE LIFE CHANGES POSSIBLE.

NATALIE came up with the 12 badass principles after years of working through all of the challenges above - and then some. SHE realised that through all of the confusion, assumptions and judgment, living a good life is quite simple but it requires us to be more badass to get it. 

NATALIE - THROUGH HER AGENCY A VERY GOOD COMPANY - also workS with young women and girls to unleash their inner badasses before the world get it’s grubby mits on them. We help them start business, gain skills or have experiences that open their eyes to what the world has to offer.

THE PROCEEDS OF OUR SHOP SALES GO TOWARDS THESE PROJECTS. yOUR CAN SHOP oUR COLLABORATION WITH LALLA.CO NOW.

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We’re on a mission to help women and girls all over world. One badass step at a time.